LA Iceboost Web Game Analytics & Campaign Dashboard
Developed a web platform that integrates a Unity WebGL promotional game with a backend analytics system and an internal marketing dashboard.
Problem_Statement
The promotional campaign required a web platform to host a Unity WebGL game and collect gameplay data from players. The marketing team also needed an internal system to monitor campaign performance and player engagement.
Approach_&_Solution
Built a backend service using Express to receive gameplay events from the Unity WebGL game. Developed a web-based internal dashboard used by the marketing team to monitor campaign statistics, leaderboards, and player activity. The dashboard is restricted internally and not publicly accessible.
Key_Features
- Unity WebGL gameplay data integration
- Campaign leaderboard management
- Player statistics tracking
- Ad engagement monitoring
- Campaign period management
- Admin moderation tools
Challenges
- Integrating Unity WebGL game events with backend APIs
- Designing a system to store and process gameplay statistics
- Handling leaderboard calculations across campaign periods
- Ensuring the dashboard remains secure and accessible only to internal staff
Reflection_&_Learnings
“This project strengthened my experience building analytics systems for marketing campaigns and integrating game telemetry with web-based backend services.”